Last Updated: September 21, 2026

Lumanova ("Lumanova," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit Lumanova.com, purchase our products, contact us, interact with our advertisements, or otherwise use our websites, services, and communications (collectively, the "Services").

This Privacy Policy applies to information collected online and, where applicable, through our other business interactions with you.

By using the Services, you acknowledge that you have read this Privacy Policy. Where applicable law requires your consent, we will request consent separately.

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1. Information We Collect

The information we collect depends on how you interact with Lumanova.

Information You Provide Directly

We may collect:

• Name
• Email address
• Mailing and shipping addresses
• Billing information
• Telephone number
• Account login information
• Order and purchase information
• Products viewed, added to cart, or purchased
• Information you provide when contacting customer support
• Reviews, testimonials, photographs, or other content you voluntarily submit
• Information you provide when participating in promotions, surveys, contests, or giveaways
• Any other information you voluntarily provide to us

Payment information: Payments may be processed by third-party payment processors. We generally do not store complete payment card numbers on our own systems.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect information such as:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate location derived from IP address
• Referring website
• Pages viewed
• Products viewed
• Links clicked
• Time spent on pages
• Shopping-cart activity
• Date and time of interactions
• Information about how you interact with our emails, advertisements, and website

We may collect this information using cookies, pixels, tags, scripts, software development kits, web beacons, and similar technologies.

Information From Third Parties

We may receive information from third parties, including:

• Shopify and other ecommerce providers
• Payment processors
• Shipping and fulfillment providers
• Advertising and marketing platforms
• Analytics providers
• Social media platforms
• Customer relationship management and customer-service providers
• Fraud prevention and security providers
• Other service providers that assist us in operating our business

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2. How We Use Personal Information

We may use personal information for the following purposes:

Providing Our Products and Services

To:

• Process and fulfill orders
• Process payments
• Arrange shipping and delivery
• Manage returns, exchanges, and warranties
• Provide customer service
• Manage customer accounts
• Respond to inquiries
• Process product reviews
• Provide requested information

Business Operations

To:

• Operate and improve our website
• Analyze website and purchasing activity
• Maintain and improve our products and Services
• Detect and prevent fraud
• Maintain security
• Troubleshoot technical problems
• Maintain business records
• Comply with legal obligations

Marketing and Advertising

We may use personal information to:

• Send promotional emails and other marketing communications
• Send text messages where permitted and where you have provided any required consent
• Show you advertisements for Lumanova products
• Measure advertising effectiveness
• Understand how visitors interact with our website
• Personalize advertising and marketing
• Create audiences or similar advertising audiences where permitted by law
• Measure conversions and website activity

Where required by applicable law, we will obtain consent before using certain tracking technologies or sending certain marketing communications.

Legal and Safety Purposes

We may use information to:

• Comply with applicable laws and legal processes
• Respond to lawful requests from government authorities
• Enforce our agreements
• Protect our rights, property, customers, employees, and users
• Detect, investigate, and prevent fraud or other unlawful activity
• Protect the security and integrity of our Services

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3. Cookies and Tracking Technologies

Lumanova uses cookies and similar technologies to operate and improve the Services.

Cookies may be used for:

• Essential website functionality
• Shopping-cart functionality
• Preferences
• Analytics
• Advertising
• Measuring marketing campaigns
• Understanding website usage

Some third-party companies may place cookies, pixels, or similar technologies on our website to provide analytics or advertising services.

Depending on where you live, you may have the right to opt out of certain non-essential tracking, targeted advertising, or the sale/sharing of personal information.

You may also control cookies through your browser settings. Blocking certain cookies may affect website functionality.

Important: A cookie preference or privacy-choice mechanism should be implemented on the website where legally required. This Privacy Policy does not replace a properly configured cookie/privacy preference system.

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4. How We Share Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may disclose information to companies that provide services on our behalf, including:

• Ecommerce and hosting providers
• Payment processors
• Shipping and fulfillment providers
• Customer-service providers
• Email and SMS providers
• Analytics providers
• Advertising and marketing providers
• Fraud prevention providers
• IT and security providers
• Cloud storage providers

These companies may access personal information only as reasonably necessary to provide services to us or as otherwise permitted by law.

Advertising and Marketing Partners

We may share certain information with advertising and marketing partners to help us advertise our products, measure advertising effectiveness, and understand interactions with our Services.

Depending on the information involved and applicable law, these activities may constitute "sharing" or "selling" under certain state privacy laws.

Business Transactions

We may disclose information in connection with an actual or proposed:

• Merger
• Acquisition
• Financing
• Sale of assets
• Reorganization
• Bankruptcy
• Other corporate transaction

Legal Requirements

We may disclose information when reasonably necessary to comply with law, regulation, legal process, court orders, or lawful governmental requests.

With Your Direction

We may disclose information when you direct us to do so or otherwise authorize the disclosure.

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5. Categories of Personal Information

Depending on your interaction with Lumanova, we may collect or disclose the following categories of personal information:

We do not seek to collect sensitive personal information unless it is reasonably necessary for a specific business purpose or otherwise permitted by law.

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6. Sensitive Personal Information and Health Information

Lumanova sells wellness products. You should not submit medical records, diagnoses, treatment information, or other sensitive health information to us unless we specifically request it and provide an appropriate method for submitting it.

If you voluntarily provide information concerning your health or wellness—for example, in a customer-service communication, testimonial, survey, or other interaction—we may process that information for the purpose for which you provided it and as otherwise permitted by applicable law.

We do not sell personal health information.

We do not represent that Lumanova is a HIPAA-covered entity or that this website is a HIPAA-covered service.

If Lumanova introduces products, services, applications, or connected devices that collect or maintain individually identifiable health information, we may provide additional privacy disclosures and protections applicable to those products.

The FTC has specifically advised health and wellness businesses to carefully evaluate what health information they collect, how it is used and disclosed, retention practices, and security safeguards.

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7. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act ("CCPA"), as amended.

Depending on applicable law, these rights may include:

• Right to Know/Access the categories and specific pieces of personal information we collect, use, or disclose.
• Right to Delete personal information, subject to legal exceptions.
• Right to Correct inaccurate personal information.
• Right to Opt Out of Sale or Sharing of personal information.
• Right to Limit certain uses and disclosures of sensitive personal information.
• Right to Non-Discrimination for exercising privacy rights.

California also recognizes qualifying browser-based opt-out preference signals, such as Global Privacy Control ("GPC"), where applicable.

If Lumanova sells or shares personal information as those terms are defined under California law, we will provide the applicable opt-out mechanism, including the required "Do Not Sell or Share My Personal Information" or equivalent privacy-choice functionality.

California consumers may submit privacy requests using the methods described in the How to Exercise Your Privacy Rights section below.

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8. Other State Privacy Rights

Depending on where you live, you may have additional privacy rights under applicable state law.

These rights may include rights to:

• Access personal information
• Delete personal information
• Correct inaccurate personal information
• Obtain or port personal information
• Opt out of targeted advertising
• Opt out of certain sales of personal information
• Opt out of certain profiling
• Limit certain processing of sensitive personal information
• Appeal a privacy-rights decision

For example, Utah's Consumer Privacy Act requires covered businesses to provide an accessible privacy notice describing categories of personal data processed, purposes, consumer rights, categories of data shared, and categories of third parties receiving that data.

The rights available to you depend on your state of residence, the nature of your request, and whether Lumanova is subject to the applicable law.

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9. How to Exercise Your Privacy Rights

To submit a privacy request, contact us:

Email: support@lumanova.com
Phone: 407-908-9200

When appropriate, we may need to verify your identity before fulfilling a request. Verification information will be used only for purposes reasonably necessary to verify and process your request.

You may also have the right to use an authorized agent to submit a request on your behalf, subject to applicable verification and authorization requirements.

We will process privacy requests within the time periods required by applicable law.

California generally requires covered businesses to provide designated methods for privacy requests, with special rules depending on whether the business operates exclusively online.

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10. Marketing Communications

You may unsubscribe from promotional emails by clicking the unsubscribe link included in the email.

If you receive promotional text messages from us, you may opt out according to the instructions provided in those messages.

Even if you opt out of marketing communications, we may continue to send transactional or service-related communications, such as order confirmations, shipping updates, account notifications, warranty communications, or responses to customer-service requests.

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11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide products and Services
• Maintain business and transaction records
• Comply with legal and regulatory requirements
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Protect our legitimate business interests

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

Where required by applicable law, we will provide additional retention information at or before collection.

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12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information can be guaranteed to be completely secure.

You should avoid sending sensitive information through unsecured communications.

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13. Children's Privacy

Our Services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us at support@lumanova.com.

If applicable law establishes a different minimum age or additional requirements, we will comply with those requirements.

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14. Third-Party Websites and Services

Our Services may contain links to third-party websites, applications, social media platforms, or other services.

We are not responsible for the privacy practices of third parties that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

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15. International Users

Lumanova is based in the United States. Your personal information may be processed, stored, or accessed in the United States or other countries where our service providers operate.

Privacy laws in those countries may differ from the laws in your country of residence.

Where applicable law requires additional safeguards for international transfers, we will use legally recognized transfer mechanisms.

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16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or regulatory requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

If required by applicable law, we will provide additional notice or obtain consent before implementing material changes.

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17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise a privacy right, contact us:

Lumanova, LLC
Email: support@lumanova.com
Phone: 407-908-9200
Website: Lumanova.com
Location: Spanish Fork, UT